A network for change-makers, for both web & native apps.


UP Movement connects like-minded individuals and organisations in a social networking platform for change

A fully responsive design and feature-rich site which combines both UK and French audiences to create a huge network for change-makers.

UX design

Upon commencement of the project, we devised a sitemap which would detail the scope of the website, and provide us with an Information Architecture to reference throughout the project. Grayscale wireframes were devised for all the crucial user journeys within the website; they provided clear direction on hierarchy and structure moving into user interface design.

Desktop Design

With a site which continually grew and grew with brand new features, we were able to experiment with how we could position these within the existing site structure. Members are able to join the site via their social networks or via email, whilst Organisatons can be created once you’ve become a member. Using a friend request system, members are able to Connect and grow their Community within the network; therefore boosting their matches and discovering key members in the path for change.

Image: Our Story screen showcasing a timeline history of the brand

Mobile Design

With the desktop version now ready, we created responsive versions of all user journeys, giving users an intuitive and non-cluttered mobile experience. The mobile version optimises key features and functionality so all content is accessible, modern and on-brand. As the site was designed for both UK and France audiences, we translated and adapted the site to accommodate both languages.

Image set: Mobile Join flow

Native App Design

With selected features from the main site, we designed and built an app for the UP Movement for both iOS and Android. All members from the website can Login and start matching with other do-gooders near your live location, join in on event Q&As, chat with other members in private chat rooms and enjoy existing website content such as Event listings, profiles and more. Non-members can quickly sign-up with a brand new, optimised experience specifically for the app.

Animation: Interaction of the Matching feature within the app

Moken were great to work with. The team understood the requirements and took true ownership of the project adding in valuable advice. I would recommend Moken as their services and delivery was second to none.

Amit Patel - Chief Operations Officer, Skillstream

The Results

Designing and developing a site at this scale and breadth allowed us to experiment with different implementation processes and brand applications. The result of which is an inspirational network for change-makers to connect, chat and create the change they want to see. From applying to the Smiley Awards for life-changing funding, to building a community of like-minded people, the members are key to making this project a success.

Scope of the Project

UP Movement teamed up with us for the following:

UI Design
UX Design

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