‘Trade Corner’ is a brand new Blog and online knowledge base for traders. Positioned within the main website TravisPerkins.co.uk, ‘Trade Corner’ aims to provide trade account holders and online customers an easy access source containing engaging article content, project inspiration, product reviews and account support information.
In collaboration with Travis Perkins, we devised an identity and guidelines document which aligned with their core business values and the purpose of the blog and its content.
Landing page variations were created to showcase how we could present the blog content effectively, this included tabbed content, colour-coding and labelling. With a modular grid now finalised, we could apply the newly designed branding, colours and banner imagery to establish a complete aesthetic.
The next stage meant designing the UI for the Blog top level page and the article page. Using branded assets such as imagery and icons, the blog page came to life within the modular system. The logo, sitting above the content acting as a masthead, whilst the article page used a smaller version. The article page used a colour coding system with a large hero image to introduce the content, with share options and further reading available at the bottom of the page.
Moken were great to work with. The team understood the requirements and took true ownership of the project adding in valuable advice. I would recommend Moken as their services and delivery was second to none.